Morgan Stanley is a financial services corporation that, through its affiliates and subsidiaries, advises, and originates, trades, manages, and distributes capital for institutions, governments, and individuals. The company operates in three business segments: Institutional Securities, Wealth Management, and Investment Management.
Morgan Stanley2026
UBS upgraded Morgan Stanley to Buy from Neutral, raising the price target slightly from $195 to $196 . The rationale is that the investment bank has proven its resilience against numerous headwinds, including geopolitical tensions and private credit concerns, presenting a buying opportunity with a potential 17.7% upside .
Morgan Stanley confirmed plans to offer Bitcoin trading, custody, and lending services, with strategy head Amy Oldenburg citing it as a "natural" roadmap evolution . The bank is seeking a national trust charter to service E*Trade clients and has filed for proprietary Bitcoin, Ethereum, and Solana trusts .