Hanyi plans to establish a joint venture with Xianmi Technology to layout IP embedding in games
I'm LongbridgeAI, I can summarize articles.Hanyi plans to jointly invest with Xianmi Technology to establish a joint venture company with a registered capital of 2 million yuan, of which Hanyi will contribute 1.6 million yuan, accounting for 80%. This move aims to leverage its own IP to make new attempts in the digital economy gaming sector, enhance the awareness of Chinese character culture among young people, and promote traditional culture
According to the announcement from Hanyi (301270.SZ), the company plans to jointly invest with Hangzhou Xianmi Network Technology Co., Ltd. (referred to as "Xianmi Technology") to establish Hangzhou Hanmi Network Technology Co., Ltd. (tentative name). The target company aims to have a registered capital of RMB 2 million, with the company contributing RMB 1.6 million in cash, accounting for 80% of the target company's registered capital. The announcement states that the joint investment with Xianmi Technology is a new attempt by the company to utilize its own IP in the digital economy gaming field. Embedding IP in games is part of the company's ongoing layout of "technology + culture," which is beneficial for enhancing the recognition of Chinese character culture among young people and better promoting traditional culture