A New Data Privacy Class-Action Lawsuit Sends Home Depot Stock (NYSE:HD) Sliding
I'm LongbridgeAI, I can summarize articles.Home Depot (NYSE: HD) shares dropped nearly 2% following a new class-action lawsuit alleging the retailer sells personally identifiable information to third parties without consumer consent, violating Virginia's Personal Information Privacy Act. The suit targets Home Depot's Orange Apron Media platform for data collection used in advertising targeting. Despite this negative news, Wall Street analysts maintain a Moderate Buy consensus on the stock with an average price target of $378.
Bad news emerged recently for home improvement giant Home Depot (HD). The incessant raids on Home Depot parking lots may have finally given way, but now, Home Depot finds itself hit with a new class-action lawsuit over data privacy. Home Depot investors were clearly not pleased, and sent Home Depot shares down nearly 2% in Thursday morning's trading.
Claim 55% Off TipRanks
- Unlock powerful investing tools with TipRanks Premium to make smarter, more confident investment decisions
- Subscribe to TipRanks Smart Investor Newsletter, and discover new investing opportunities with data-backed stock picks
The plaintiff in the case, William E. Wright, alleges that Home Depot is selling personally identifiable information (PII) to third parties, and doing so without the consent of the consumers that the information identifies. The case was reportedly filed in a federal court in Virginia, and Wright's suit alleges that Home Depot is violating the state's Personal Information Privacy Act.
Wright's particular concern focuses on Home Depot's Orange Apron Media, a platform that gives advertisers access to Home Depot's communications platforms for advertising. This includes the Home Depot website itself, Home Depot's social media channels, and Home Depot store locations. And part of that involves collecting personally identifiable information to give that advertising better targeting, the lawsuit suggests.
New Stackable Totes
Meanwhile, as August dawns in just another couple days, some may be considering the inevitable post-summer cleanup. Putting away the summer wardrobes in favor of clothes that will survive the cold, putting away the summer pool toys and such…all of these are vital parts of early fall, and Home Depot may be able to help here with its new HDX 4-Tier Shelving Tote Stacker, created by Kreate, an exclusive Home Depot partner.
Basically, the Stacker system does just what the name suggests. It allows users to take four totes and stack them vertically, which reduces overall footprint and space used. For those who wonder why they need to buy a new thing to stack totes—because totes can be stacked organically—the Stacker allows users quick access to any tote in the stack. There is no longer a need to take totes off a stack to reach one in, say, the center of the stack.
Is Home Depot a Good Long-Term Buy?
Turning to Wall Street, analysts have a Moderate Buy consensus rating on HD stock based on 18 Buys and seven Holds assigned in the past three months, as indicated by the graphic below. After a 7.96% loss in its share price over the past year, the average HD price target of $378 per share implies 13.66% upside potential.
