In Louisville, CO, technology company Alchemer has unveiled its 2026 Holiday Shopper Report, based on a survey of over 1,000 American consumers. The report delves into the behaviors, expectations, and frustrations influencing the upcoming holiday shopping season. Surprisingly, the findings indicate that a higher number of consumers intend to shop in physical stores rather than online this year. This shift in preferences could signal changes in the retail landscape for the 2026 holiday season.