Monalisa: No positive changes in industry prices have been observed yet; the capacity clearing time cycle will be relatively slow

Monalisa stated in a conference call that the market competition in the building ceramics industry will remain fierce in the first half of 2025. Companies still face price competition pressure, and no positive changes in industry prices have been observed so far. The company is currently formulating strategies based on the balance point of volume and price, as merely maintaining prices may lead to a decline in market share. The company is promoting new products such as "Wuji·Shijie," but it is difficult to determine when prices will stabilize and rebound. The clearance of small and medium-sized enterprises in the industry is mainly driven by market competition. Currently, the industry's kiln opening rate is low, and sales are expected to drop to a trough in 2025. Subsequent policies on environmental protection, energy consumption, and market competition pressure are expected to drive the clearance of industry capacity, but the clearance time cycle will be relatively slow