Banks use various tactics to "attract customers" as wealth management marketing for the "Spring Festival" kicks off

With the approach of the Year of the Horse Spring Festival, the bank wealth management market has entered an important annual marketing phase, and a "customer competition" without gunpowder has already begun in full swing. From online apps offering red envelope rain and year-end bonus exclusive wealth management products to offline branches decorated with festive lights and hosting themed activities, various marketing campaigns are emerging, focusing on residents' year-end bonuses and family New Year's money, launching a series of short-term, high-liquidity products. This lively marketing effort is not only aimed at attracting customers but also reflects the operational pressure faced by the banking industry in the current environment of declining interest rates and scarce quality assets. However, industry insiders remind ordinary investors to remain rational when facing various holiday wealth management "special products," paying attention to the actual risks and liquidity arrangements of the products, especially noting details such as interest start time and redemption rules, to avoid affecting the use of funds after the holiday in pursuit of short-term returns. (Shanghai Securities Journal)