Rising memory chip costs may prompt Chinese smartphone makers to lift prices in March

Soaring memory and storage chip prices are expected to lead major Chinese smartphone brands to increase handset prices in early March. Procurement costs for smartphone memory chips have risen over 80% compared to last year, prompting brands like Oppo, OnePlus, Vivo, Xiaomi, iQOO, and Honor to consider significant price adjustments. This could result in the industry's largest collective price increase in nearly five years, with potential for multiple price hikes within a single year due to fluctuating memory costs.