Del Taco Launches Project Sunrise, a Transformative Roadmap to Reignite Brand Growth
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Del Taco has launched Project Sunrise, a transformative initiative aimed at revitalizing brand growth and reconnecting with customers. The 18-month roadmap focuses on enhancing brand performance, ensuring consistency in menu offerings, and introducing innovative products. Key changes include the return of classic burritos and the expansion of the Jack’d Up menu. The company plans to open seven new locations in 2026 and is exploring the reopening of closed restaurants. Del Taco aims to strengthen its foundation while delivering quality food and improving guest engagement.
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