17:09 ETŠanghaj predstavuje zážitky z kultúrneho turizmu na ITB Berlín 2026
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Shanghai's cultural and tourism delegation showcased a variety of travel experiences at ITB Berlin 2026, held from March 3-5. The event, celebrating its 60th anniversary, provided a platform for Shanghai to present its cultural attractions to the European market. The Chinese pavilion featured exhibitors from 15 provinces, highlighting Shanghai's cultural heritage and urban life. Notable participants included Shanghai China International Travel Service and Shanghai Film Park, which aims to integrate film culture with tourism. The delegation engaged in networking with European tourism professionals to explore collaboration opportunities.
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