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Leidi Network, Lei Jianping, March 25
ECLICKTECH (301171.SZ) released its financial report yesterday. The report shows that ECLICKTECH's revenue for 2025 is 3.83 billion yuan, an increase of 50.39% compared to 2.547 billion yuan in the same period last year, with fourth-quarter revenue of 1.113 billion yuan.
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ECLICKTECH's total profit for 2025, excluding foreign exchange gains and losses and share-based payments, is 281 million yuan, a year-on-year increase of 42.81%; the net profit attributable to shareholders of the parent company, excluding foreign exchange gains and losses and share-based payments, is 252 million yuan, a year-on-year increase of 18.98%.
The profit distribution plan approved by the board of directors of ECLICKTECH is as follows: based on the company's existing total share capital of 471,885,905 shares, excluding the repurchased shares of 735,400 shares, a total of 471,150,505 shares will be used as the base, distributing a cash dividend of 0.35 yuan (including tax) for every 10 shares to all shareholders, with no bonus shares (including tax), and a capital reserve conversion of 3 shares for every 10 shares to all shareholders.
Integrated marketing service revenue is 1.953 billion, accounting for 51%
As a digital marketing service provider focused on helping Chinese enterprises go global, ECLICKTECH's main business revolves around digital marketing services, building a service system covering the entire advertising marketing chain through its three core systems—Cyberklick, Yeahmobi, and zMaticoo.
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ECLICKTECH's business is mainly divided into two major segments: integrated marketing services and advertising platform business. The integrated marketing services rely on Cyberklick to provide clients with comprehensive solutions from marketing planning, content generation, advertising placement to performance optimization, and act as a partner or quality agent for leading media, assisting advertisers in efficiently managing advertising accounts on major platforms such as Google, Meta, TikTok, and Microsoft Advertising. The advertising platform business, through Yeahmobi and zMaticoo, accurately matches client advertisements to target audiences across various media, achieving commercial conversion
ECLICKTECH disclosed the integration of marketing services and advertising platform business separately in its annual report. This is the first time ECLICKTECH has independently disclosed these two major business segments.
Among them, the integrated marketing services aim to provide clients with one-stop integrated marketing solutions, helping brands efficiently achieve global layout; the advertising platform business further releases the value of mid- to long-tail media resources through a self-built global mid- to long-tail traffic aggregation system—both business models form an effective complement, driving a positive enhancement cycle of &#34;client scale - data assets - algorithm capabilities,&#34; and constituting a unique and hard-to-replicate core competitive barrier for the company in the industry.
Specifically, the integrated marketing services continuously expand the service chain around AI creative automation, AI automated delivery, and other fields, accelerating penetration in vertical tracks such as smart home, AI products, smart hardware, and short dramas; the advertising platform business promotes technical architecture upgrades, driving the budget coverage rate of leading e-commerce platforms and the SDK access rate of mainstream advertising platforms to continuously improve, building long-term technical barriers and scale flywheel effects.
In 2025, ECLICKTECH's revenue from integrated marketing services is expected to reach 1.953 billion yuan, a year-on-year increase of 49.35%, accounting for 51% of total revenue; revenue from the advertising platform business is expected to be 1.838 billion yuan, a year-on-year increase of 48.92%, accounting for 48%.
By industry, ECLICKTECH's revenue from the e-commerce industry in 2025 is expected to be 1.142 billion yuan, a year-on-year increase of 122.80%, accounting for 29.83% of total revenue; revenue from applications, agent commissions, and others is expected to be 2.649 billion yuan, a year-on-year increase of 30.53%, accounting for 69.17%.
With the advantage of full-scenario channel resources and high certainty in delivery capabilities, ECLICKTECH has formed a multi-level client matrix covering leading companies such as Alibaba, Tencent, ByteDance, Kuaishou, SHEIN, Didi, and Kudi Coffee, as well as small and medium clients in high-growth tracks. According to disclosures, the company has served over 10,000 clients cumulatively, spanning more than 230 countries and regions worldwide.
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According to research data, the market size of digital marketing services for Chinese enterprises going abroad has grown from 8.4 billion USD in 2019 to 25.4 billion USD in 2024, with a compound annual growth rate of 24.6%. Among them, the marketing expenditure of the cross-border e-commerce industry is expected to reach 10 billion USD in 2024, accounting for 39.3% of the total market; the market sizes for games and non-gaming applications are expected to reach 6.4 billion and 6 billion USD, respectively, in 2024. Meanwhile, it is expected that by 2029, the entire market size of digital marketing services for Chinese enterprises going abroad will reach 59 billion USD, with an expected compound annual growth rate of 18.4%
From a regional perspective, ECLICKTECH's revenue from mainland China in 2025 is expected to be 844 million yuan, accounting for 22%; revenue from overseas is expected to be 2.986 billion yuan, accounting for 78%.
Research and development expenses are 159 million yuan, a year-on-year increase of 74%.
As AI accelerates its transition from point tools to Agentic autonomous decision-making, AI Agents are becoming the core variable reshaping the boundaries of marketing efficiency.
Since the GPT-3 era, ECLICKTECH has been proactively laying out the application of generative AI in marketing scenarios. In September 2025, the company will launch the newly upgraded AI Drive 2.0 smart marketing solution, centered on two major technology platforms: the AI middle platform and the data middle platform. Relying on its self-developed EC MCP Server intelligent hub, it will create an AI application layer product matrix that includes AdsGo.ai and CyberGrow, with nearly a hundred Agents and workflows fully deployed, deeply covering the entire business scenarios of risk control review, advertising operations, intelligent customer service, etc., achieving the marketing closed-loop automation from &#34;executing instructions&#34; to &#34;autonomous decision-making,&#34; and has begun to accompany the growth of a new generation of outstanding Chinese companies going overseas.
On the other hand, with the new growth space for long-tail media value in the AI era, the company is optimistic about the programmatic advertising track and will continue to increase technological investment to consolidate its technological advantages and scale expansion capabilities.
According to disclosures, the company's programmatic platform zMaticoo has completed a comprehensive upgrade of SDK&amp;DSP 2.0 on both ends. Comprehensive iterations have been made in advertising processing strategies and advertising creative aspects, and after rigorous testing and verification from multiple dimensions, core indicators have all significantly improved: eCPM increased by 3.90%, fill efficiency increased by 26.70%, achieving a dual breakthrough of &#34;efficiency + revenue.&#34; The platform has officially passed the global authoritative IAB Tech Lab certification and has reached a strategic cooperation with advertising verification giant DoubleVerify.
In terms of ecosystem construction, as a key part of the AI business closed loop, the company connects global technologies, platforms, and partners to build a new momentum for overseas marketing aimed at the future.
In 2025, the company will achieve deep technical and business cooperation with industry players such as Huawei, Alibaba, and Tencent, officially becoming AppLovin's first &#34;Greater China Level 1&#34; agent and accessing a wide range of global media resources such as The Trade Desk and Uber Ads.
ECLICKTECH states that as AI applications deepen and the collaboration with partner ecosystems mutually promotes each other, the company will continue to deepen the synergistic advantages between its dual business wheels and strengthen its unique business model moat across all scenarios, channels, and links.
The annual report shows that ECLICKTECH's annual R&amp;D expenses reached 159 million yuan, a year-on-year increase of 74.28%. Major core R&amp;D projects, including the AI middle platform, bid-winning rate large model group, and zMaticoo DSP&amp;SDK, have all been fully deployed, driving continuous evolution of the organization through sustained R&amp;D investment
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ECLICKTECH released its 2025 financial report, with annual revenue of 3.83 billion yuan, a year-on-year increase of 50.39%. Revenue for the fourth quarter was 1.113 billion yuan, with a total profit of 281 million yuan after excluding foreign exchange gains and losses and share-based payments, a year-on-year increase of 42.81%. The company will distribute a cash dividend of 0.35 yuan for every 10 shares and will issue 3 additional shares for every 10 shares to all shareholders. Integrated marketing service revenue was 1.953 billion yuan, accounting for 51%. ECLICKTECH focuses on digital marketing services, providing comprehensive advertising and marketing solutions

ECLICKTECH annual revenue 3.8 billion: a year-on-year increase of 50%, R&D expenses 160 million increased by 74%