JD Supermarket partners with BLUE MOON GROUP, aiming to achieve a sales target of 5 billion RMB within three years

JD-SW (09618.HK) subsidiary JD Supermarket recently signed a strategic cooperation agreement with BLUE MOON GROUP (06993.HK). The two parties will deeply cooperate in four major areas: product operations, omnichannel layout, green sustainable development, and marketing and brand co-construction, aiming to achieve a sales target of RMB 5 billion for BLUE MOON GROUP on JD within three years. This signing marks the transition from single-channel sales to a full-link and full-cycle strategic co-construction.

In terms of service details, both parties will focus on promoting the development of BLUE MOON GROUP's Supreme Concentrated + series products, establishing a sales network covering JD's self-operated flagship store and 7Fresh supermarkets across all scenarios. At the same time, BLUE MOON GROUP will invest tens of millions of RMB in marketing activities such as celebrity endorsements on JD, and will integrate the JD PLUS membership with the BLUE MOON GROUP membership system to achieve mutual benefits