
China Tourism Economy Blue Book: The tourism economy enters a new cycle of prosperous development

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The "Analysis of China's Tourism Economy Operation in 2025 and Development Forecast for 2026" (China Tourism Economy Blue Book NO.18) was recently released, showing that China's tourism economy will enter a new cycle of prosperous development in 2025, with major market indicators reaching historical highs. Domestic tourism demand is upgrading, with lower-tier cities and rural areas becoming new growth points, and the willingness of rural residents to travel reaching 81.0%. It is expected that the number of domestic tourists will reach 6.949 billion in 2026, a year-on-year increase of 6.0%, while the number of inbound tourists will be 163 million, a year-on-year increase of 8.0%

