The Qingming holiday is coming to an end, but the tourism market remains hot. On April 6, Beijing Business Daily learned from several online travel platforms that many primary and secondary schools' spring breaks coincided with the Qingming holiday, leading to the first travel peak of this spring, with family long-distance travel orders doubling year-on-year. Among popular cities, Beijing ranked first, with homestay orders increasing by 32% year-on-year, and hotel bookings also topping the list. At the same time, historical and cultural cities that allow for &#34;learning while playing&#34; saw significant growth in popularity. This holiday, the concentrated release of travel demand from family units has driven the popularity of educational travel to increase by over 100% year-on-year, with bookings for theme parks, cultural heritage sites, and zoos also rapidly soaring.
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Ticket volume for popular routes increased by over 40%
With many primary and secondary schools' spring breaks coinciding with the Qingming holiday, the 6-day long holiday broke the previous limitations of short-distance travel during the Qingming holiday, leading to a concentrated release of demand for family trips and flower-viewing tours. Surrounding travel and inter-provincial travel have fully heated up, welcoming the first travel peak of this spring.
According to data from Qunar Travel, with the spring break coinciding with the Qingming holiday, the number of travelers with a travel radius of over 800 kilometers increased by more than 30%. More travelers are taking advantage of the spring season to upgrade from &#34;strolling around the neighborhood&#34; to &#34;flying for travel,&#34; with ticket volumes for multiple popular routes increasing by over 40% year-on-year. Additionally, this Qingming holiday saw a significant increase in family travelers, with the number of passengers aged 13-18 on flights increasing by 70%, and the number of visitors aged 13-18 at scenic spots surging by 3.8 times.
Data from Tongcheng Travel also confirmed the rising popularity of long-distance travel during the Qingming holiday. According to the &#34;2026 Spring Break and Qingming Holiday Travel Summary Report&#34; released by Tongcheng Travel, family long-distance travel orders doubled year-on-year during the spring break and Qingming period.
Wang Nan, a tourist from Jiangsu, mentioned that in the past, the Qingming holiday only lasted for 3 days, and he usually took his family for a self-driving trip nearby. However, this year, his child had a total of 6 days off due to the spring break coinciding with the Qingming holiday, providing more time. Therefore, the family decided to fly to Xi'an for tourism, visiting the Terracotta Army and exploring the Great Tang All Day Mall, where the child also participated in an educational experience. Wang Nan also noted that this year, his family shifted from flower-viewing and spring outings limited to local areas to inter-provincial travel, allowing them to experience a richer variety of activities and visit more scenic spots.
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The popularity of historical cities like Beijing and Xi'an has surged
The 6-day holiday has driven up the popularity of historical and cultural cities, with Beijing becoming a highly sought-after domestic travel destination. Data from Fliggy also confirmed this situation, showing that this year during Qingming, the booking volume for travel services to Beijing surpassed the same period last year, with bookings for tour packages increasing by over 100% year-on-year and vehicle service bookings increasing by over 50%
From the perspective of popular cities for hotel stays, data from Qunar Travel shows that large cities rich in tourism resources and the picturesque water towns of Jiangnan suitable for spring outings are all top choices, but Beijing still ranks first. From April 1 to 6, the top 10 cities with the highest hotel bookings during the Qingming holiday were Beijing, Hangzhou, Shanghai, Xi'an, Chongqing, Wuhan, Nanjing, Guangzhou, Chengdu, and Changsha.
In terms of homestay bookings, historical and cultural cities like Beijing and Xi'an saw a surge in homestay orders. Data from Muniu Homestay also indicates that during the Qingming holiday, the top 10 domestic popular travel destinations were Beijing, Nanjing, Qingdao, Hangzhou, Luoyang, Chongqing, Chengdu, Shanghai, Xi'an, and Dali. Among them, homestay orders in Beijing increased by 32% year-on-year, making it the most popular destination during the Qingming holiday for the second consecutive year.
In addition to &#34;learning while traveling&#34; in historical and cultural cities, theme parks and cultural venues also provide excellent places for family visitors to release energy and combine education with entertainment. Data from Muniu Homestay shows that during the Qingming holiday, theme parks and museums were the top choices for family outings. Shanghai Disneyland, Beijing Universal Resort, Shanghai Haichang Ocean Park, Guangzhou Chimelong Paradise, and Kaifeng Wansui Mountain Wuxia City became the most popular theme parks during the Qingming holiday. Cultural venues such as the Palace Museum, Xi'an Museum, and the National Museum of China were also favored by family visitors, with nearby homestays nearly fully booked.
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Orders for family educational trips doubled, with specialized products favored
During the Qingming holiday, as the demand for family outings surged, the popularity of nature experiences and educational trips quickly rose.
Tuniu released the &#34;2026 Qingming Travel Consumption Review,&#34; showing that this year's Qingming holiday saw a significant increase in &#34;family-friendly&#34; activities, with nature experiences and educational trips becoming the top choices for family outings. During the spring break period (April 1 to 3), the number of family outings more than doubled compared to the same period last year in many primary and secondary schools.
In the homestay market, data from Muniu Homestay indicates that family trip orders accounted for 41% during the Qingming holiday, setting a historical high for the same period. Family visitors prefer quality accommodations, with the average spending per order 25% higher than the platform average.
As &#34;flower viewing and sightseeing trips&#34; shift to &#34;immersive experiences,&#34; educational trips have become popular among family visitors. According to Tongcheng Travel, this holiday saw an interesting shift in decision-making power for travel. When children hold exclusive holidays, they naturally become the initiators and core of family travel &#34;projects.&#34; Cities like Beijing, Xi'an, Nanjing, and Chengdu, which boast top museums, science centers, or super IPs, have become the most popular &#34;educational bases.&#34; Cities like Nanjing and Chengdu are showing an interesting &#34;dual prosperity&#34;: they are both strong sources of visitors and attract &#34;like-minded families&#34; from all over the country for &#34;academic exchanges&#34; due to unique IPs like Hongshan Zoo and Panda Base. During the holiday, orders for family educational trips doubled year-on-year, and orders for &#34;multi-generational travel&#34; increased by 160% year-on-year
The person in charge of the Luoyang Ancient Tomb Museum mentioned that during the recent Qingming holiday, the museum was favored by many parent-child visitors. Among the museum's educational programs, &#34;The Dragon Quest of Ancient Tombs&#34; and &#34;Wall Paintings&#34; were very popular. In addition, night tours were also quite popular during the Qingming holiday.
Zhao Qian, who operates educational travel products in Luoyang, admitted that considering the popularity of educational travel products during this year's Qingming holiday, the company planned in advance for boutique museum tours aimed at parent-child families. From this year's market feedback, some specialized products have been favored by parents and children.
According to Zhao Huanyan, a senior economist in the tourism hotel industry, the overlap of primary and secondary school spring breaks with the Qingming holiday further boosted tourism market consumption. The rich achievements accumulated by the tourism industry over the years are now meeting the diverse needs and travel methods of tourists through a diversified product supply.
Beijing Business News Reporter Wu Qiyun

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During the Qingming holiday, the tourism market remained hot, with Beijing becoming a popular city for family trips, and long-distance travel orders doubling year-on-year. Orders for homestays increased by 32%, and hotel bookings ranked first. The popularity of study tours rose by over 100% year-on-year, with bookings for theme parks, cultural and historical sites, and zoos rapidly climbing. The number of travelers with a travel radius of over 800 kilometers increased by 30%, and the growth rate for passengers aged 13 to 18 reached 70%. Tourist Wang Nan stated that with ample holiday time, they chose to travel across provinces to experience a variety of activities

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The most popular parent-child travel destination during the Qingming holiday is Beijing, with a surge in popularity for cultural heritage tours and study tours