22:37 ETXinhua Silk Road: Chinese baijiu brand Wuliangye celebrates Boao Forum's 25th anniversary as honorary strategic partner
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Chinese baijiu maker Wuliangye celebrated the 25th anniversary of the Boao Forum for Asia (BFA) Annual Conference 2026 as an honorary strategic partner. The event, held from March 24 to 27, featured Wuliangye's zodiac-themed and World Cup-inspired products, along with interactive experiences. The company has partnered with the forum for nine years and launched a "Boao consumption season" in Hainan's duty-free channels. Wuliangye's global strategy includes establishing marketing centers and dining outlets in various countries to promote Chinese baijiu.
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