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The opening sales are hot, and online signing is climbing; the Beijing new housing market is heating up.
Recently, the Beijing new housing market has frequently seen hot sales, with some projects achieving a sales rate of over 80% or even 90% upon opening. Moreover, unlike the previous trend of &#34;luxury homes dominating&#34; the new housing market, most of the recently popular projects are first-time or upgrade projects priced between 4.5 million to 5.5 million yuan per unit, indicating a clear point-wise recovery in the market.
Driven by high sales rate projects, the online signing data for new homes has also significantly increased. According to data from the Beijing Municipal Commission of Housing and Urban-Rural Development, as of April 13, there were a total of 3,711 online signings for new residential properties in Beijing, surpassing the total online signing volume for the entire month of March. However, industry insiders noted that this data includes some concentrated online signings for resettlement housing.
New homes are once again experiencing &#34;hot sales upon opening.&#34;
&#34; In the first quarter of this year, the transaction volume of second-hand homes in hot cities has stabilized, and the recovery in second-hand home transactions will gradually transmit to the demand for new home replacements,&#34; a management executive from a real estate company stated during a performance meeting at the end of March.
Not long after, signs of transaction recovery have appeared in the Beijing new housing market among first-tier cities.
According to the Ding Zhuyu Real Estate Market Report, from March 2026 to the present, a total of 17 projects have entered the Beijing new housing market, of which 13 projects opened or were launched after March 20. Among these 13 projects that entered the market in clusters, half had a subscription rate of over 40%, with some exceeding 80%.
In a typical project, China State Construction Engineering Corporation's Fangcheng Guoxianfu opened on April 11, achieving 406 transactions on the same day, with a sales amount of approximately 1.72 billion yuan. Future City Xinghuan Times and Guoxianfu PARK opened on March 29, with sales rates of 91% and 83% respectively, and transaction amounts of 780 million yuan and 1.57 billion yuan.
A sales rate exceeding 80% or even 90% upon opening is relatively rare in the Beijing new housing market.
&#34;Since the end of March, almost all newly opened projects in Beijing have sold very well,&#34; said a person involved in new home sales in Beijing. Among them, some projects are popular among buyers due to their relatively low total price range, a usable area ratio exceeding 90%, and relatively high decoration standards.
Driven by some high sales rate projects, the online signing data for new homes in Beijing has also improved in April. According to data from the Beijing Municipal Commission of Housing and Urban-Rural Development, as of April 13, there were a total of 3,711 online signings for new residential properties in Beijing. Compared to last month, the online signing volume for new homes in March was 3,552 units, and in less than two weeks in April, it has already surpassed this figure.
Guo Yi, chief analyst at Heshuo Institution, told Yicai that the online signing data for new homes in Beijing in April should include some concentrated signings for resettlement housing, which has inflated the total signing volume. However, some new listings after the Spring Festival have their unique advantages, including convenient public transportation, mature supporting facilities, and suitable price ranges, making them well-suited to the needs of first-time and upgrading buyers
The hot sales of projects in areas such as Tongzhou and Fengtai have quickly translated into market online signing.
Fan Yijie, a senior analyst at the China Index Academy, also told Yicai that the recently hot-selling new projects in Beijing are mainly first-time homebuyer and upgrade projects, which exhibit three main characteristics. First, low total prices, with several projects lowering the entry threshold to around 4 million. Second, high cost-performance ratio, with designs such as semi-gifted balconies leading to a general housing efficiency exceeding 90%. Third, most projects are based in areas with mature supporting facilities or potential districts where planning is quickly realized.
Looking back at the transaction trajectory of Beijing's new housing market this year, in January, the transaction scale experienced a seasonal decline due to factors such as the traditional sales off-season. In February, affected by the Spring Festival holiday, transactions further fell to a low point for the year. In March, as the holiday ended and demand was released, transactions began to rise month-on-month, and by April, the market's heat was still being released.
Transmission of Second-hand Housing Transaction Heat
It is noteworthy that the total price segment of recent hot new housing projects in Beijing has decreased.
Ding Zhuyu commented on the housing market, stating that the average total price of hot-selling new projects in Beijing is mainly in the range of 4.5 million to 5.5 million yuan per unit, significantly down from the previous average price of over 7 million yuan. This indicates that the new housing market in Beijing is shifting from a previous focus on high-end luxury homes to first-time homebuyer and upgrade projects.
Industry insiders believe that the previously hot second-hand housing market has transmitted related replacement demand to the new housing market.
Data shows that since the beginning of 2026, Beijing's second-hand housing market has shown strong resilience, with over 15,000 online signed units in January, a year-on-year increase of over 20%. In February, transactions fell month-on-month due to the Spring Festival, but viewings and transactions significantly rebounded after the holiday. In March, the online signing volume exceeded 19,000 units, showing signs of a small spring market.
&#34;Currently, the average price of second-hand houses in Beijing is mainly between 2 million and 3 million yuan per unit, which coincides with the total price segment of hot-selling new houses, forming a certain replacement logic.&#34; Ding Zhuyu stated that if the Beijing market can further complete a virtuous cycle of &#34;selling second-hand houses - replacing with new houses,&#34; it will provide strong support for the overall market.
Fan Yijie also told Yicai that the increase in second-hand housing transactions releases funds, enhances market liquidity, and influences price expectations, effectively promoting the release of &#34;sell one buy one&#34; replacement demand; while recent hot-selling projects, with their comprehensive advantages, have become an important flow of replacement funds, jointly supporting the continued activity of Beijing's housing market.
Guo Yi further stated that in March, the second-hand housing market in Beijing was active, with some home-buying families transitioning to the new housing market through &#34;selling old and buying new.&#34; Their targets mainly fall into two categories: one is the newly launched projects recently on the market, and the other is ongoing sales projects, which have significantly improved in cost-performance ratio after price adjustments. The spillover of second-hand housing replacement demand has created a significant pull effect on the overall new housing market.
At the same time, the previous supply of new houses priced between 4 million and 6 million yuan was mostly concentrated in relatively remote areas with incomplete supporting facilities, but this situation has improved this year, effectively activating the replacement demand of the &#34;sell old and buy new&#34; group in this price range, leading to widespread hot sales of related projects
Looking ahead to the future market trends, Ding Zuyu commented on the real estate market, stating that from 2026 to the present, the overall real estate market has shown a &#34;weak recovery, strong differentiation&#34; operational characteristic. With the second-hand housing market warming up first and the recovery of transactions in some core cities, market confidence and activity significantly improved in April, and the future &#34;strong differentiation&#34; pattern will become the norm. The second quarter of 2026 will be a key observation period for confirming the bottom and structural differentiation of the Chinese real estate market.
Ke Rui Real Estate Price Beijing indicated that the current supply side of the real estate market continues to follow the approach of &#34;controlling increment, reducing inventory, and optimizing supply,&#34; while accelerating the construction of &#34;good houses&#34; to improve the market supply and demand relationship. For the Beijing market, the effects of the policy relaxation on purchase restrictions in December 2025 are still being released, and it is expected that the subsequent policy environment will remain friendly. With the entry of &#34;good house&#34; projects into the market and the traditional peak season driving demand, the transaction volume in the new housing market in the second quarter is expected to receive some support.
(This article is from Yicai)

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The Beijing new housing market has recently experienced a small surge in transactions, with some projects achieving a sales rate of over 80% to 90% upon opening. As of April 13, the number of new housing online contracts reached 3,711 units, surpassing the total of 3,552 units for the entire month of March. The hot sales in the market are mainly concentrated in first-time or upgrade projects priced between 4.5 million to 5.5 million yuan. Industry insiders point out that the recovery in second-hand housing transactions will gradually affect the demand for new housing replacements. Some projects have gained favor among buyers due to moderate prices and high usable area ratios

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Beijing real estate market experiences a small surge in transactions, with new home online signing volume exceeding that of the entire month in just two weeks