Global Smartphone Sales Dip in First Quarter as Rising Memory Costs End Growth Streak

Yicai
2026.04.16 10:55
portai
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Global smartphone shipments fell by 4-6% in Q1, ending a growth streak due to rising memory chip prices. This has led to increased device costs, with some emerging markets seeing prices jump by 50%, dampening demand. Apple and Honor were the only major brands to report growth, while Samsung, Xiaomi, and Oppo experienced declines. The memory supply is tightening as demand from data centers grows, pushing manufacturers to consider higher prices for smartphones. Analysts predict ongoing adjustments in the market until year-end as the impact of rising memory costs unfolds.