Prasar Bharati emerges as option for FIFA World Cup 2026 rights in India
I'm LongbridgeAI, I can summarize articles.
With less than three months until the FIFA World Cup 2026, India lacks an official broadcaster. Prasar Bharati is emerging as a potential buyer after preliminary discussions with FIFA, as private companies hesitate due to valuation concerns. FIFA has reduced its asking price from nearly $100 million to around $35 million for both the 2026 and 2030 tournaments, but no agreement has been reached. JioStar is still seen as a frontrunner, although industry experts believe a resolution will depend on price alignment between FIFA and broadcasters.
Source: Business Standard The copyright of this article belongs to the original author/organization.
The views expressed herein are solely those of the author and do not reflect the stance of the platform. The content is intended for investment reference purposes only and shall not be considered as investment advice. Please contact us if you have any questions or suggestions regarding the content services provided by the platform.
Post your comment
No Comments