YH Entertainment Deepens Shenzhen Yiqi Ties in Five-Year Pop Toy Deal

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2026.04.17 14:39
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YH Entertainment Group has established a five-year strategic partnership with Shenzhen Yiqi to develop pop toy-related businesses. Effective from January 2025 to January 2030, Yuhua Tongxing will promote WAKUKU pop toys and sell toys based on its own IP to Shenzhen Yiqi. This collaboration involves financial transactions for marketing and production services, now classified as continuing connected transactions under Hong Kong listing rules, necessitating ongoing disclosures and independent financial advisement. YH Entertainment, listed in Hong Kong, is expanding into the pop toy market leveraging its artist management and IP.