Lowering thresholds and accelerating returns, popular tea brands are making franchising "lightweight" and profitable

New tea beverage brands are achieving sustainable growth by lowering franchise thresholds and accelerating return on investment. In recent years, brands have relied on high-density store openings but are facing profitability pressures at individual stores and high closure rates. According to the "2025 China New Tea Beverage Industry Deep Research Report," the net number of freshly made tea beverage stores nationwide has decreased by 39,000. Brands have realized the need to focus on store quality and franchise ecology, shifting towards a light asset and fast turnover growth model. Despite the slowdown in growth, leading brands are still expanding, and brands like Grandpa Doesn't Brew Tea are also accelerating store openings, emphasizing the quality of store openings