India’s Electric Two-Wheeler Market Surpassed Targets in 1st Quarter
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India's electric two-wheeler market is maturing, with record sales of nearly 191,000 units in March 2026, a 45% increase year-over-year. New models like the Simple Ultra and Yamaha EC-06 are pushing boundaries in range and performance. The market is shifting from government incentives to consumer-driven demand for quality and innovation, with established brands like TVS and Bajaj leading sales. The focus is on affordability and lifestyle branding, indicating a competitive landscape where technology and pricing will determine future success.
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