Bose takes a swing at Sonos with its new home speakers

The Verge
2026.05.05 12:17
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Bose has launched its new home audio products, including the $299 Lifestyle Ultra speaker, aimed at competing with Sonos. The Ultra speaker can function individually, as a stereo pair, or as part of an Atmos setup. Alongside it, Bose introduced a $1,099 Ultra soundbar and an $899 subwoofer, all designed to challenge Sonos while avoiding its recent issues. The announcement was made in a staged home setting in Manhattan.