Industry Brief: Average Ticket Price Declines, May Day Box Office Revenue Only Increases by 1.4%
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During this year's May Day holiday, China's box office only grew by 1.4%, reaching 758 million yuan, with the number of moviegoers reaching 20.9 million, an increase of 10% compared to 2025. However, the average ticket price dropped from 39.5 yuan to 36.3 yuan, offsetting the gains from the number of moviegoers. The decrease in the number of new films is one of the reasons for the lack of growth, with only 12 films released in total, among which "The Vanished" and "Cold War 1994" both surpassed 100 million yuan at the box office
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