UK's BT re-focuses on its core brand, with BT Mobile for consumers
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BT is reintroducing its BT Mobile brand as part of a major marketing campaign aimed at highlighting its historic brand. CEO Allison Kirkby emphasized the importance of the BT name for loyal customers and announced a campaign costing tens of millions, featuring iconic elements like the speaking clock. BT will also be the official telco partner for UEFA Euro 28. New offerings include BT Mobile plans and enhanced cyber security for residential customers, alongside upgrades for small and medium businesses.
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Source: CNA The copyright of this article belongs to the original author/organization.
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