<div id="readability-page-1"><p>Shares of Morgan Stanley (MS) surged over 2% on May 6 after the Wall Street bank launched cryptocurrency trading on its retail brokerage platform, E*Trade. <span>The new service allows users to trade digital assets, including Bitcoin (BTC-USD), Ethereum (ETH-USD), and Solana (SOL-USD), at lower prices than most of its rivals.</span></p><h3>Claim 55% Off TipRanks</h3><ul><li>Unlock  hedge fund-level data  and  powerful investing tools  for smarter, sharper decisions  </li><li> Discover top-performing stock ideas and upgrade to a portfolio of market leaders with  Smart Investor Picks  </li></ul> <p>Although the feature is still in testing mode and is only available to certain users, it will be fully rolled out to Morgan Stanley's 8.6 million clients later this year. This move shows how Wall Street banks are now expanding fully into the crypto market. </p> <h2><strong>Morgan Stanley Expands into Retail Crypto Trading</strong></h2> <p>Morgan Stanley is charging users 50 basis points, or 0.5%, per crypto transaction on its E*Trade platform. This pricing is cheaper than what most of its rivals offer. As a result, this positions the firm as a better option to traders than its competitors.  </p> <p>Instead of creating a separate crypto exchange, the bank added digital assets trading to its existing brokerage platform. This was possible after working with Zero Hash, a B2B firm that helps institutions add digital assets, stablecoins, and crypto trading to their platform. </p> <p>As a result, customers who already trade stocks, ETFs, and other financial products can now trade crypto without leaving the app. The rollout also signals a broader shift within the traditional finance sector, as major banks are integrating crypto trading into their services. </p> <h2><strong>Lower Fees Spikes Competition Across Crypto Platforms</strong></h2> <p>Morgan Stanley's stock has climbed more than 2% since it announced the launch of its new service. This shows investors reacted positively to the bank's move into crypto trading. </p> <p>Eric Balchunas, a senior Bloomberg ETF analyst, said on X that Morgan Stanley's trading fee undercuts Charles Schwab's 75-basis-point fee, which was already lower than most crypto exchanges' fees. He added that crypto trading could become significantly cheaper as rivalry among financial firms surges. </p> <p>Reports suggest that Morgan Stanley's latest move points to growing crypto use among banks and financial institutions. This is because the Wall Street bank already offers Bitcoin-related investment products, but the update now lets clients access spot crypto trading directly through their accounts. </p> <p>Analysts believe ongoing competition among financial firms could soon center on pricing, ease of use, and platform integration. This puts extra pressure on crypto exchanges like Coinbase (COIN) and Robinhood (HOOD).</p></div>

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<p>Morgan Stanley's stock (MS) rose over 2% after the bank launched cryptocurrency trading on its E*Trade platform, allowing users to trade digital assets like Bitcoin and Ethereum at lower fees than competitors. The service, currently in testing, will be available to all 8.6 million clients later this year. Morgan Stanley charges 0.5% per transaction, undercutting rivals like Charles Schwab. This move reflects a broader trend of traditional banks integrating crypto trading, increasing competition among financial firms and potentially lowering costs for consumers.</p>

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MORGAN STANLEY DEP SHS EA REP 1/1000 SHS NON CUM PFD O

MORGAN STANLEY DEP SHS REPSTG 1/1000TH PFD SER Q

MORGAN STANLEY DEP SHS REPS 1/1000 7.125% PFD E

MORGAN STANLEY NON-CUM DEP SH REP 1/1000 PFD SER I

MORGAN STANLEY 4.875 DEP SHS REP 1/1000 NCUM PFD SR L

MORGAN STANLEY 6.5%DEP SHS REPSTG 1/1000 NON CUM SER P

MORGAN STANLEY DEP SHS REPS 1/1000 PFD SER 'A'

MORGAN STANLEY DEP SHS REPR 1/1000TH INT PFD SER 'F' FX

MORGAN STANLEY DEP SHS REP 1/1000 NON-CUM PFD STK SER K

SCHWAB(CHARLES)CORP 5.95% DEP SHS REP 1/40 NON CUM PERP PF D

SCHWAB(CHARLES)CORP 4.450% DEP SHS REP 1/40TH N-CUM PFD SERJ

Morgan Stanley Stock (MS) Pops After Launching Crypto Trading on E*Trade Platform