Turning Point Brands Shifts Focus to Modern Oral Growth

Claim 55% Off TipRanksUnlock hedge fund-level data and powerful investing tools for smarter, sharper decisions Discover top-performing stock ideas and upgrade to a portfolio of market leaders with Smart Investor Picks The latest update is out from Turning Point Brands ( (TPB) ). On May 7, 2026, Turning Point Brands reported first-quarter 2026 results showing total net sales rose 16.8% year over year to $124.3 million, driven by a 133% surge in Modern Oral net sales to $52.0 million, which now represents 42% of company revenue, while Stoker’s segment sales jumped 48.1% and Zig-Zag segment sales fell 22.4%. Despite higher gross profit of $68.3 million, net income declined 19.0% to $11.7 million and adjusted EBITDA dipped 6.5% as the company sharply increased SG&A spending, particularly on Modern Oral marketing, and management highlighted a strategic shift toward the fast-growing white-pouch nicotine category, backing this pivot with a raised 2026 Modern Oral sales outlook and new full-year EBITDA guidance, underscoring both growth ambitions and near-term margin pressure for investors. The most recent analyst rating on (TPB) stock is a Buy with a $130.00 price target. To see the full list of analyst forecasts on Turning Point Brands stock, see the TPB Stock Forecast page. Spark’s Take on TPB Stock According to Spark, TipRanks’ AI Analyst, TPB is a Neutral. The score reflects solid underlying financial performance and a positive earnings-call outlook driven by Modern Oral growth and guidance, partially offset by weak technical positioning (below key moving averages with negative MACD) and a demanding valuation (high P/E with a low dividend yield). To see Spark’s full report on TPB stock, click here. More about Turning Point Brands Turning Point Brands, Inc. is a Louisville-based manufacturer, marketer and distributor of branded consumer products, including alternative smoking accessories and consumables with active ingredients sold under brands such as Zig-Zag, Stoker’s, FRE and ALP. Its products are distributed through more than 220,000 retail outlets across North America and via branded e-commerce sites, giving the company broad exposure to the evolving nicotine and smoking accessories market. Average Trading Volume: 469,902 Technical Sentiment Signal: Buy Current Market Cap: $1.57B