<p><strong>Celsius Holdings Inc</strong> (NASDAQ:CELH) shares are trading lower Monday afternoon as traders fade the recent earnings-driven optimism around its <strong>PepsiCo</strong>-backed distribution push. Here’s what investors need to know.</p>



<ul>
<li>Celsius Holdings stock is testing key support levels. Why are CELH shares at support?</li>
</ul>



<h2>CELH Stock Drops Despite Bullish Analyst Ratings</h2>



<p>Monday’s downward movement comes despite continued support from major Wall Street firms, although with conflicting views on valuation. Morgan Stanley maintained its Overweight rating but reduced its price target to $55, suggesting a more conservative outlook on near-term growth.</p>



<p>Conversely, JP Morgan also kept its Overweight rating but boosted its target to $70, signaling high confidence in the company's long-term trajectory.</p>



<h2>Celsius Q1 Earnings: Revenue, EPS Beat Estimates</h2>



<p>Celsius' latest quarterly update showed first-quarter adjusted EPS of 41 cents (beating a 30-cent consensus) and revenue of $782.6 million (above a $766.8 million estimate), helped by stronger demand and continued integration into PepsiCo’s distribution network. Management also pointed to an approximate 20.9% dollar share of the U.S. energy drink category in the first-quarter, while noting gross margin contracted by 400 basis points as lower-margin brands were added.</p>



<p>Celsius also leaned on portfolio breadth to drive the quarter, with <strong>Alani Nu</strong> posting record first-quarter 2026 sales of about $368.1 million and Rockstar Energy contributing roughly $66.6 million. Those additions help scale revenue, but they also explain why the 400-basis-point gross margin hit is staying front-and-center for traders focused on profitability.</p>



<h2>CELH Technical Analysis: Key Levels To Watch</h2>



<p>From a trend perspective, CELH is still in a clear longer-term downtrend: it's trading 13.3% below its 20-day SMA ($33.70) and 39.5% below its 200-day SMA ($48.29), which keeps rallies vulnerable to selling. The bearish backdrop is reinforced by the death cross that formed in March (the 50-day SMA below the 200-day SMA).</p>



<p>Momentum is trying to improve at the margin: MACD is above its signal line and the histogram is positive, which suggests downside pressure is easing versus the prior downswing even if price hasn't reclaimed key moving averages yet. Practically, MACD above the signal line often means sellers are losing control, but bulls still need follow-through back above near-term trend levels to change the bigger picture.</p>



<ul>
<li><strong>Key Resistance</strong>: $33.70 — aligns with the 20-day SMA, a common &#34;first sell zone&#34; in downtrends</li>



<li><strong>Key Support</strong>: $31.80 — near the prior 52-week low zone, a level traders often watch for a bounce-or-break reaction</li>
</ul>



<h2>What Is Celsius Holdings and Its Market Position?</h2>



<p>Celsius Holdings operates in the energy drink subsegment of the global nonalcoholic beverage market, with 95% of revenue concentrated in North America. It owns three energy drink brands: Celsius, Alani Nu and <strong>Rockstar Energy</strong>.</p>



<p>The company leans on product innovation and marketing while outsourcing manufacturing/packaging to third-party co-packers and distribution to PepsiCo. That distribution relationship matters because the recent quarter's narrative is largely about scaling availability and execution as the portfolio expands, even as mix shifts can pressure margins.</p>



<h2>Celsius Holdings Benzinga Edge Rankings Breakdown</h2>



<p>Below is the Benzinga Edge scorecard for Celsius Holdings,, highlighting its strengths and weaknesses compared to the broader market:</p>



<ul>
<li><strong>Momentum</strong>: Weak (Score: 6.71) — The stock's recent performance is lagging, which fits with price staying well below key moving averages.</li>



<li><strong>Quality</strong>: Neutral (Score: 48.78) — Business quality reads as middle-of-the-pack, suggesting fundamentals aren't the main technical tailwind right now.</li>



<li><strong>Value</strong>: Weak (Score: 25.18) — A premium setup can make the stock less forgiving when growth expectations wobble.</li>



<li><strong>Growth</strong>: Weak (Score: 14.46) — The score implies the market is currently discounting the growth profile despite the category-share narrative.</li>
</ul>



<p><strong>The Verdict:</strong> Celsius Holdings,’s Benzinga Edge signal reveals a weak, momentum-challenged profile where valuation and growth scores aren't providing much support. For longer-term bulls, the cleaner setup likely requires reclaiming key moving averages and holding support levels to show the downtrend is truly breaking.</p>



<h2>CELH Stock Price Action Update</h2>



<p><strong>CELH Stock Price Activity:</strong> Celsius Holdings shares were down 10.53% at $28.89 at the time of publication on Monday, according to Benzinga Pro data.</p>



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</div>


<p><em>Image: Shutterstock</em></p>

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<p>Celsius Holdings Inc (NASDAQ:CELH) shares fell 10.53% to $28.89 on Monday, driven by traders' fading optimism following recent earnings. Despite strong Q1 results, with adjusted EPS of 41 cents and revenue of $782.6 million, concerns over profitability and margin contraction persist. Analysts remain divided; Morgan Stanley lowered its price target to $55, while JP Morgan raised it to $70. The stock is testing key support levels, trading significantly below its moving averages, indicating a bearish trend. Investors are watching for potential rebounds or further declines at critical support levels.</p>

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MORGAN STANLEY DEP SHS REPSTG 1/1000TH PFD SER Q

MORGAN STANLEY DEP SHS REPS 1/1000 7.125% PFD E

MORGAN STANLEY NON-CUM DEP SH REP 1/1000 PFD SER I

MORGAN STANLEY 4.875 DEP SHS REP 1/1000 NCUM PFD SR L

MORGAN STANLEY 6.5%DEP SHS REPSTG 1/1000 NON CUM SER P

MORGAN STANLEY DEP SHS REPS 1/1000 PFD SER 'A'

MORGAN STANLEY DEP SHS REPR 1/1000TH INT PFD SER 'F' FX

MORGAN STANLEY DEP SHS REP 1/1000 NON-CUM PFD STK SER K

JPMORGAN CHASE & CO. 4.20% DEP SHS REPSTG 1/400TH PFD SER MM

JPMORGAN CHASE & CO. 6%NON CUM DEP SHS REP 1/400TH PFD SER EE

JPMORGAN CHASE & CO. DEP REP 1/400TH (5.75% NON CUM PFD DD)

JPMORGAN CHASE & CO. 4.625% DEP SH RE 1/400TH INT NO CU PF LL

JPMorgan Chase & Co.

JPMORGAN CHASE & CO. 4.55% DEP SHS REPSTG 1/400TH PFD SER JJ

JPMORGAN CHASE & CO. 4.75 DEP SHS REP 1/400 NCUM PFD SR GG

Celsius Holdings Stock Drops 10% Monday: What's Driving The Move?