Why Kohl's (KSS) Is Down 10.7% After Gas Prices Hit Sentiment Before Back-to-School Season

Simplywall
2026.05.13 18:15
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Kohl's stock has dropped 10.7% due to rising gas prices and low consumer sentiment, raising concerns about discretionary spending ahead of the back-to-school season. The company faces challenges in maintaining margins without excessive promotions as demand softens. Its 2026 guidance projects flat to declining sales, and the recent gas price spike could further strain its financial outlook. Analysts have varying revenue and earnings forecasts, with some suggesting a potential upside in stock value. Investors are advised to consider the risks and rewards before making decisions.