Apple's F1 Streaming Ambitions Hit Wall as Sky Renews European Rights
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Apple's plans to expand its Formula 1 streaming rights in Europe have been hindered as Sky Sports renewed its broadcast rights in key markets, including the UK, Ireland, and Italy. The renewal extends Sky's exclusive partnership with F1 through 2034 in the UK and Ireland and through 2032 in Italy, securing rights worth approximately £200 million per season. While Apple has successfully secured U.S. rights starting in 2026, the European market remains challenging, although other deals, like Canal Plus in France, are still open for negotiation.
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