European Commission EVP Henna Virkkunen on Film Funding Overhaul and Paramount-WBD Merger: It ‘Might Have to Be Reviewed Under Several EU Regulatory Frameworks’ (EXCLUSIVE)
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Henna Virkkunen, EVP of the European Commission, addressed concerns at the Cannes Film Festival regarding the proposed AgoraEU initiative, which aims to merge EU funding for culture and media. Critics fear this could undermine the Creative Europe program, vital for the film industry. Virkkunen emphasized the initiative's goal to enhance support for European creativity while addressing challenges faced by both the audiovisual and news media sectors. The evaluation of the AVMS directive is ongoing, with findings expected in 2026.
Source: Variety The copyright of this article belongs to the original author/organization.
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