Exclusive: F1 Academy launch partnership with Unilever’s Dirt is Good
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Unilever's Dirt Is Good brand has announced a multi-year partnership with the all-female F1 Academy racing series, starting this weekend in Canada. The partnership adds to F1 Academy's sponsorship roster, which includes brands like Lego and American Express. F1 Academy, managed by Susie Wolff, aims to provide a platform for female drivers to excel under pressure. The season began in China and will continue in various locations, concluding in the U.S.
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