The young consumer group leads "lazy health," and DINGDANG HEALTH's multi-dimensional layout aligns with consumption changes

Currently, health consumption is undergoing profound generational changes. "Exquisite health maintenance" and "lazy health" have become new labels for the younger demographic, who are demanding immediacy, personalization, and contextualization in health services. Industry observations indicate that as the scale of the instant retail market approaches trillions, the performance of the pharmaceutical O2O sector is particularly outstanding, with the pursuit of convenience, experience, and personalization by the younger consumer group being the key driving force behind this growth. Instant retail has evolved from a "windfall" to the "new infrastructure" of the pharmaceutical and health industry, and its development is closely linked to the changing consumption behaviors of the younger generation. To align with the younger generation's health consumption habits of "anytime, anywhere, one-click access," DINGDANG HEALTH not only adheres to the "28 minutes to home" standard for core pharmaceutical delivery but also expands its services to a broader range of health and lifestyle scenarios. For example, not long ago, DINGDANG HEALTH officially integrated with Huawei's HarmonyOS intelligent system project, becoming the first pharmaceutical health app within the HarmonyOS ecosystem to achieve "voice search for medication." Users can activate the Harmony phone assistant "Xiao Yi" and simply say commands like "search for allergy medication using DINGDANG HEALTH," instantly jumping to the medication search results page without the need for manual typing or clicking, compressing the traditional medication purchasing process from "minutes" to "seconds." In addition, the "gender health store-in-store" created in collaboration with Meituan and the launched pet health services are also important layouts addressing the private and convenient needs of the younger consumer group. In terms of service models, the deep application of AI technology makes "professional services" more aligned with the usage habits of young users. The "Smart Xiao DINGDANG" AI health assistant, integrated with DeepSeek and Tencent's Hunyuan large model, can cover over 80% of medication inquiries and easily retrieve descriptions and analyses of hundreds of disease symptoms. This product has successfully been selected as a 2026 China Innovative AI Product, indicating that its application strength of "artificial intelligence + health" has been recognized by the industry. Industry insiders point out that young consumers are no longer satisfied with a single medication purchasing function; instead, they seek a one-stop solution that encompasses consultation, medication purchasing, health management, and even pet care. DINGDANG HEALTH is actively responding to this consumption transformation led by the younger demographic through a multidimensional layout of "medication + services" and "humans + pets." As instant retail evolves from a "windfall" to "new infrastructure," those who better understand and meet the complex needs of the new generation of consumers will win the future market