FreeWheel, Comcast unit, expands partnership with DSPolitical for 2026 CTV political ads
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Comcast's FreeWheel has expanded its partnership with DSPolitical to enhance political ad targeting for the 2026 midterm elections. This collaboration allows campaigns to utilize first-party voter data through FreeWheel Buyer Cloud and the FreeWheel Identity Network, boasting improved match performance and faster audience onboarding. The partnership aims to refine targeting precision and reduce ad waste.
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