Gartner says AI saves sellers 4.8 hours weekly but 72% fail to reinvest time
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Gartner's analysis reveals that AI tools save sellers an average of 4.8 hours weekly, but 72% of sales organizations fail to reinvest this time into higher-value tasks. Organizations that do reinvest are 2.2x more likely to exceed customer growth goals and 3.1x more likely to meet lead-to-opportunity conversion targets. The returns on AI investment vary significantly, with 25% reporting a 50% or higher return, while 20% report a 50% or higher negative return.
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