36Kr learned that the 2025 Suning.com Double 11 Carnival and Home Appliance "Super Subsidy" press conference will be held in Nanjing, announcing that this year's Double 11 will start earlier, on National Day, and will officially kick off the Home Appliance Universal Day at midnight on September 30. The promotional period will last for a total of 44 days, covering the 9 days and 9 nights of the crazy subsidy season and the Double 11 Carnival. At the same time, a home appliance "Super Subsidy" plan will be launched for three categories of products: "Essential Choices," "New Smart Selections," and "Home Decoration Selections."