Taobao Flash Sale has reached a strategic cooperation with Rainbow Supermarket: All stores in 23 cities nationwide have been fully launched, with new customer growth exceeding 7 times in the first week
Recently, the national chain supermarket brand sp@ce Rainbow Supermarket has reached a strategic cooperation with Taobao Flash Sale to further expand its instant retail omnichannel layout. Currently, 99 Rainbow Supermarket stores nationwide have fully integrated with the Taobao Flash Sale platform, covering 23 cities including Guangdong, Jiangxi, Hunan, Fujian, Jiangsu, and Beijing. After the cooperation went live, the order volume at the stores quickly surged. Data from Taobao Flash Sale shows that within less than a week of going live, the number of new customers for Rainbow Supermarket on the Taobao Flash Sale channel increased by more than 7 times compared to the first day, with users under 40 accounting for over 80%, and young families being the core consumer group