On January 2nd, Jinshi Data reported that ELLASSAY stated on the interactive platform that the company attaches great importance to the development of online channels. In recent years, through extensive multi-brand layout, the company has fully explored development opportunities across multiple platforms, resulting in rapid growth in e-commerce scale, with online revenue increasing by 38% year-on-year in the first three quarters of 2024. Currently, all of the company's brands are present on online platforms such as Tmall, Douyin, Vipshop, and WeChat Mini Programs. Additionally, brands like ELLASSAY, Laurèl, and IRO have already settled in WeChat Mini Stores, where users can search for the brand name on the WeChat platform and click to enter the store. The WeChat Mini Stores for ELLASSAY and Laurèl currently support the WeChat gifting feature