Amazon.com, Inc. $AMZN Stock: Columbia Asset Management Trims Stake

Columbia Asset Management cut its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 4.1% during the third quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The fund owned 77,230 shares of the e-commerce giant's stock after selling 3,343 shares during the quarter. Amazon.com comprises 3.1% of Columbia Asset Management's portfolio, making the stock its 5th biggest holding. Columbia Asset Management's holdings in Amazon.com were worth $19,242,000 as of its most recent SEC filing.

Alphabet’s $400 Billion Sell-Off Could Be the Best AI Buying Window Left in 2026

A number of other large investors have also added to or reduced their stakes in AMZN. Red Crane Wealth Management LLC increased its holdings in shares of Amazon.com by 2.3% in the first quarter. Red Crane Wealth Management LLC now owns 1,663 shares of the e-commerce giant's stock valued at $346,000 after purchasing an additional 38 shares during the last quarter. Stegent Equity Advisors Inc. lifted its stake in shares of Amazon.com by 2.7% during the 3rd quarter. Stegent Equity Advisors Inc. now owns 1,462 shares of the e-commerce giant's stock worth $364,000 after buying an additional 39 shares during the last quarter. Robinson Smith Wealth Advisors LLC lifted its stake in shares of Amazon.com by 0.7% during the 1st quarter. Robinson Smith Wealth Advisors LLC now owns 5,509 shares of the e-commerce giant's stock worth $1,147,000 after buying an additional 40 shares during the last quarter. Sfam LLC lifted its stake in shares of Amazon.com by 3.4% during the 1st quarter. Sfam LLC now owns 1,224 shares of the e-commerce giant's stock worth $255,000 after buying an additional 40 shares during the last quarter. Finally, Measured Risk Portfolios Inc. boosted its holdings in shares of Amazon.com by 3.4% during the 1st quarter. Measured Risk Portfolios Inc. now owns 1,206 shares of the e-commerce giant's stock worth $251,000 after buying an additional 40 shares during the period. Institutional investors own 72.20% of the company's stock.

Amazon.com Stock Down 1.4%

Shares of NASDAQ:AMZN opened at $240.35 on Friday. Amazon.com, Inc. has a 12-month low of $196.00 and a 12-month high of $287.20. The company has a quick ratio of 0.87, a current ratio of 1.03 and a debt-to-equity ratio of 0.23. The firm has a market cap of $2.59 trillion, a P/E ratio of 19.43, a P/E/G ratio of 1.89 and a beta of 1.45. The business has a fifty day simple moving average of $254.28 and a 200 day simple moving average of $243.09.

MarketBeat Week in Review – 10/26 - 10/30

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its earnings results on Thursday, October 29th. The e-commerce giant reported $1.89 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.97 by ($0.08). Amazon.com had a net margin of 16.90% and a return on equity of 16.94%. The firm had revenue of $201.94 billion during the quarter, compared to analyst estimates of $202.22 billion. During the same quarter in the previous year, the firm earned $1.95 EPS. Amazon.com's quarterly revenue was up 12.1% on a year-over-year basis. Analysts predict that Amazon.com, Inc. will post 8.00 earnings per share for the current year.

Insider Transactions at Amazon.com

In other news, CEO Douglas Herrington sold 1,000 shares of the company's stock in a transaction dated Thursday, October 1st. The shares were sold at an average price of $251.50, for a total transaction of $251,500.00. Following the transaction, the chief executive officer owned 474,681 shares in the company, valued at approximately $119,382,271.50. This represents a 0.21% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 9,258 shares of the stock in a transaction dated Monday, August 24th. The stock was sold at an average price of $259.77, for a total transaction of $2,404,950.66. Following the transaction, the senior vice president directly owned 41,190 shares in the company, valued at $10,699,926.30. This trade represents a 18.35% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last quarter, insiders sold 71,589 shares of company stock valued at $18,580,515. 8.90% of the stock is owned by insiders.

Amazon.com News Roundup

Amazon's Record Margins Couldn't Stop the Sell-Off—Here's Why

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: AWS growth accelerated significantly. Amazon Web Services revenue rose 39% to approximately $46 billion, its fastest growth in nearly five years. Management said AWS could grow more than 40% annually in 2027 and 2028, supported by AI demand, a large backlog and rising cloud workloads. Analysts including JPMorgan, Canaccord, Monness and RBC maintained bullish ratings or targets, viewing AWS as a potential long-term, trillion-dollar business. AWS growth hits 39 percent
Positive Sentiment: Amazon continues expanding its AI and adjacent businesses. The company plans to sell its Trainium AI chips externally by late 2027, while Amazon Pharmacy users increased more than 60% year over year and Prime Video reportedly reached profitability. Management also highlighted longer-term opportunities in retail automation, satellite internet and AI infrastructure. Amazon Trainium AI chips
Neutral Sentiment: Analyst sentiment remains broadly constructive, but targets were trimmed. Several firms reaffirmed Buy or Outperform ratings, with targets generally well above the current trading level. However, Wells Fargo, Morgan Stanley, Wedbush, Scotiabank, Cantor Fitzgerald and others lowered targets, signaling reduced near-term confidence after the earnings release. Amazon price target changes
Negative Sentiment: Amazon missed both major Q3 estimates. Earnings per share came in at $1.89 versus roughly $1.97–$2.01 expected, while revenue was $201.94 billion compared with about $202.2 billion anticipated. Fourth-quarter revenue guidance was also viewed as soft, raising concerns about holiday-season retail demand. Amazon fourth-quarter guidance
Negative Sentiment: AI investment is pressuring cash flow and leverage. Amazon spent about $77 billion on property and equipment in Q3 and continues targeting approximately $220 billion in 2026 capital expenditures. Trailing free cash flow fell to a $42.4 billion deficit, while long-term debt increased substantially. Investors are questioning when the spending will generate adequate returns, overshadowing AWS’s strong growth. Amazon AI spending concerns
Negative Sentiment: Broader technology-sector weakness amplified the selling. Amazon’s report contributed to a wider Nasdaq decline as investors reconsidered whether massive AI infrastructure spending across Big Tech can produce timely profits. Concerns about AI-related debt, cash burn and valuation affected sentiment beyond Amazon itself. Nasdaq and AI spending concerns

Analyst Ratings Changes

A number of research analysts recently commented on the stock. Monness Crespi & Hardt upped their price target on shares of Amazon.com from $315.00 to $330.00 and gave the company a "buy" rating in a research note on Friday, July 31st. KeyCorp set a $345.00 price objective on shares of Amazon.com and gave the stock an "overweight" rating in a research report on Friday. Tigress Financial restated a "buy" rating and set a $385.00 price objective (up from $315.00) on shares of Amazon.com in a research report on Tuesday, October 6th. Sanford C. Bernstein restated an "outperform" rating and set a $320.00 price objective (up from $315.00) on shares of Amazon.com in a report on Friday, July 31st. Finally, Oppenheimer reaffirmed an "outperform" rating on shares of Amazon.com in a research report on Friday, July 31st. One equities research analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and three have issued a Hold rating to the company. According to data from MarketBeat, the stock has a consensus rating of "Moderate Buy" and an average target price of $320.86.

Get Our Latest Analysis on Amazon.com

About Amazon.com

(Free Report)

Amazon.com, Inc is a global technology and e-commerce company founded by Jeff Bezos in 1994. Originally launched as an online bookstore, the company has expanded into a broad digital marketplace offering consumer products across numerous categories, including electronics, household goods, apparel, groceries and other merchandise. Amazon also sells products under its own brands and provides logistics, fulfillment and delivery services that support its retail operations and third-party sellers.

The company's principal businesses include online and physical retail, Amazon Web Services (AWS), digital advertising, subscription services and consumer technology.

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