Sports Research has made a significant debut in Costco's sports nutrition section with their new two-in-one drink mix. This marks the company's first product to be featured in Costco. The launch includes the introduction of Hydrate Responsibly, a campaign that embodies the merging of modern wellness practices such as music, movement, and community involvement. The announcement was made in Los Angeles on October 1, 2026, as stated by PRNewswire.