longbridgelongbridge
  • Platform Features
    Features
    Investment ProductsPrivate Wealth ManagementTrading ToolsMarket Data ServicesAnalysis ToolsNews ServicesFor Developers
    Account Types
    For IndividualsFor Institutions
  • Café
longbridge
© 2026 Longbridge|Terms of ServicePrivacy Policy

COSW

COSW
36.9500.56%( +0.207 )

LongbridgeAI

Greg Abel-Led Berkshire Hathaway Owns 3 Consumer Stocks. Here's the One I'd Buy First.

Motley Fool
Oct 4, 2026 at 07:45 AM
LongbridgeAII'm LongbridgeAI, I can summarize articles.

Greg Abel, CEO of Berkshire Hathaway, maintains investments in consumer staples like Coca-Cola, Kraft Heinz, and Kroger. The article argues that Kroger is the most attractive buy among these holdings due to its recent stock pullback. Despite initial investor concerns over new CEO Greg Foran's price-cutting strategy impacting margins, the author believes the market overshot, noting that operational strategies are working and metrics like dividend yield and share buybacks remain strong.

Picking up where predecessor Warren Buffett left off, Berkshire Hathaway (BRKA +0.41%) (BRKB +0.43%) CEO Greg Abel is keeping the conglomerate invested in many of its existing consumer staples trades. Its biggest and best-known holding from this sector is, of course, the $34 billion position -- Berkshire's fourth biggest -- in Coca-Cola (KO -0.52%). Then there's struggling Kraft Heinz (KHC -1.20%), which Buffett admittedly laments.

There's a third consumer goods stock Berkshire has owned for a while now, however, that's often overlooked, largely due to the trade's small size. That's grocery store chain Kroger (KR -0.76%). Of these three names, Kroger's the one I'd be most interested in buying right now.

Investors flinched at the unexpected change

This won't always be the case. Coca-Cola is still arguably the best of the best among Berkshire's consumer-facing holdings. It's just gotten a little expensive due to a 60% run-up from its late October low. Meanwhile, Kraft Heinz is distracted by its plans announced last year to split up the company into smaller, more manageable pieces. Kroger is the proverbial pick of the litter at this time, largely thanks to its pullback from March's peak.

Expand
Kroger Stock Quote

NYSE: KR

Kroger
Premium Feature
Moneyball Superscore
59/100
Today's Change
(-0.76%) $-0.45
Current Price
$59.03

Key Data Points

Market Cap
$35BMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.
Day's Range
$58.86 - $59.83
52wk Range
$54.15 - $76.58
Volume
4.7M
Avg Vol
7.2M
Gross Margin
20.95%
Dividend Yield
2.44%

The correction makes enough superficial sense, to be clear. New CEO Greg Foran -- who only took the helm in February -- soon began slashing prices in an effort to become more competitive with the likes of Walmart and Aldi, stoking concerns that profit margins would narrow.

And it did, somewhat. In step with fiscal Q2's same-store sales growth of only 0.25% compared to the year-earlier 3.4% (leaving revenue short of estimates), gross margins slipped 10 basis points year over year. The company also, unsurprisingly, lowered its full-year sales guidance in last month's second-quarter report. Sensing this was coming, investors began pricing in this headwind all the way back in April.

In retrospect, though, the sellers may have overshot their target.

Not a mistake after all

Foran's strategies seem to be working. While price cuts are taking a bite out of revenue and a small toll on profit margins, Kroger's full-year guidance for operating profits, free cash flow, and per-share earnings wasn't changed last month when its same-store sales growth outlook was lowered.

A shopper is browsing meat in a grocery store.

Image source: Getty Images.

The stock's basic metrics have also turned attractive. The 20% pullback from March's high has inflated its forward-looking dividend yield to a healthy 2.6%. And that's based on a quarterly dividend payment that's now been raised for 20 consecutive years. By more than a little, too. With the most recent increase of 11%, Kroger's per-share payout has now more than tripled over just the past decade.

A combination of generous stock buybacks and persistent profits is a contributing factor. The number of outstanding Kroger shares has fallen by roughly one-third just since 2016, with no end to the streak in sight.

So, connect the dots. This rarely discussed Berkshire Hathaway holding may well be its best bet right now among all of its consumer staples names, particularly given that Abel stuck with it when he was cleaning out other consumer-facing names like Domino's and Constellation Brands earlier this year. That alone speaks volumes.

Login to unlock3,164characters for free

Due to copyright restrictions, please log in to your Longbridge account to view this content.
Thank you for your understanding and support of licensed content.

Recommended Readings

  • Oct 4, 2026 at 10:25 AMHistory Says Stocks Typically Fall After a Fed Hike Cycle Begins -- Then Gain 6.8% Within a Year. Here's My Plan.
  • Sep 24, 2026 at 12:08 AMSG Morning Brief|STI, DBS Dip as US Rate-Hike Bets Rise
  • Sep 23, 2026 at 12:07 AMSG Morning Brief|DBS, OCBC Lead STI Toward Record as Oil Slips
  • Sep 22, 2026 at 12:04 AMSG Morning Brief|STI, DBS Gain as Oil Slides; Nasdaq Hits Record
  • Sep 21, 2026 at 12:09 AMThe Week Ahead: Costco Tests the US Consumer, Singapore CPI in Focus

Related Stocks

Berkshire Hathaway

Berkshire Hathaway

USBRK.A

+0.41%

Berkshire Hathaway B

Berkshire Hathaway B

USBRK.B

+0.43%

Kroger

Kroger

USKR

-0.76%