Game Your Game forms 70%-owned Altus Sports Group subsidiary to enter athlete management, sports marketing
I'm LongbridgeAI, I can summarize articles.Game Your Game Inc. has established Altus Sports Group, a new subsidiary in which it holds a 70% stake, to expand into athlete management and sports marketing. The remaining 30% is owned by the UK-based founding leadership team and employees. This move aims to leverage GYG’s AI-powered technology platform for talent representation, athlete branding, and media property development, seeking to generate commercial partnerships through athlete access.
- Game Your Game formed Altus Sports Group, a majority-owned subsidiary, to expand into athlete management, sports marketing, media, intellectual property. * GYG will own 70% of ASG; the remaining 30% will be held by the UK-based founding leadership team and employees. * ASG targets talent representation and athlete branding, linking agent relationships with GYG’s AI-powered sports technology platform. * The structure aims to generate commercial partnerships and media properties, using athlete access to build audiences and develop new IP. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Game Your Game Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202608250900PRIMZONEFULLFEED9815331) on August 25, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT)