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Meta has launched its Muse personal artificial intelligence agent in Singapore, bringing the service’s task-execution model to its first announced Asia-Pacific market with connections to several widely used local shopping, travel and delivery platforms.

The company said in an official announcement that early connector partners include Shopee, Grab, Singapore Airlines, Agoda, ShopBack, Klook, Trip.com and Lazada. Muse is available through iOS, Android and the web, while support for Meta’s AI glasses is planned but not yet available.

Local services extend Muse beyond chat

Muse is designed to carry out multi-step tasks across connected services instead of only returning text responses. Meta said Singapore users can ask the agent to research and compare products on Shopee or Lazada, plan grocery purchases and dining through Grab, and explore travel, ticketing or reservation options through Singapore Airlines, Agoda, Klook and Trip.com.

ShopBack’s connector is intended to help users find cashback and dining offers. Meta cautioned that connector capabilities will roll out progressively, meaning some of the examples described at launch may not be available immediately to every user.

The local integrations add a regional commerce layer to Muse’s existing links with Gmail, Google Calendar and Instagram. Those connections can let the agent work with email, schedules and saved content when a user grants access. Meta said people decide which services Muse can use and can remove permissions.

The Singapore launch follows Muse’s initial US rollout in September. At that time, Meta positioned the product as an agent that can continue working in the background, build plans and return when it needs a decision. The Singapore version shifts that proposition toward familiar regional consumer platforms, although the depth of each connector and its availability will depend on the partner and the staged rollout.

Approvals and security remain central

Giving an agent access to email, calendars and transactions creates privacy, security and reliability risks that do not arise in the same way with a conventional chatbot. Meta said Muse checks with users before sensitive actions such as sending an email, making a purchase or initiating a payment.

The company says connected credentials and data are stored in a dedicated cloud environment called Muse Secure VM, while passwords and payment details are kept outside the agent’s direct view. Meta has published a separate technical account of its security approach, but the protections and the agent’s reliability have not been independently tested at scale in Singapore.

Users will therefore need to review permissions, proposed actions and final transaction details carefully. The launch announcement does not specify how responsibility is divided between Meta and connector partners when an agent produces an incorrect result, encounters outdated information or fails during a booking or purchase.

Availability and commercial model

Meta said Muse is free for most everyday use and offers subscription plans for people who need higher usage. The Singapore announcement did not provide local subscription prices, task limits or a timetable for every connector feature.

The service is available through the Apple App Store, Google Play and muse.ai. Meta also said Muse will come to AI glasses, but did not give a Singapore launch date for that form factor.

For connector partners, the launch creates another discovery and transaction channel alongside their own apps and websites. Meta did not disclose commercial terms, whether partners pay for placement or access, or how transactions initiated through Muse are attributed. Those details will matter as agent-led commerce develops beyond demonstrations into a measurable source of bookings, orders and customer acquisition.

Meta launches Muse personal AI agent in the US