Booking Holdings Inc. Stock Underperforms Friday When Compared To Competitors
I'm LongbridgeAI, I can summarize articles.Booking Holdings Inc. (BKNG) shares fell 3.27% to $155.83 on Friday, underperforming the broader market and some competitors like Expedia and Tripadvisor. The stock closed 29.43% below its 52-week high of $220.81. Trading volume was lower than the 50-day average.
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Shares of Booking Holdings Inc. (BKNG) shed 3.27% to $155.83 Friday, on what proved to be an all-around grim trading session for the stock market, with the S&P 500 Index falling 0.52% to 7,623.68 and Dow Jones Industrial Average falling 1.23% to 52,215.16.
Booking Holdings Inc. closed 29.43% short of its 52-week high of $220.81, which the company reached on December 16th.
The stock underperformed when compared to some of its competitors Friday, as Expedia Group Inc. (EXPE) fell 3.18% to $289.01, Trip.com Group Ltd. ADR (TCOM) rose 0.53% to $39.78, and Tripadvisor Inc. (TRIP) fell 2.69% to $9.41.
Trading volume (5.9 M) remained 1.1 million below its 50-day average volume of 7.1 M.
Data source: Dow Jones Market Data, FactSet. Data compiled October 23, 2026.
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10-23-26 1638ET