The Emmys Are Moving to Amazon Prime Video — And You Won’t Need a Prime Subscription to Watch
I'm LongbridgeAI, I can summarize articles.Amazon Prime Video will exclusively stream the Emmy Awards globally starting in 2027 under a six-year deal. The ceremony will be free to watch without a Prime subscription, ending the traditional rotating broadcast model among ABC, CBS, NBC, and Fox. This move aligns with industry trends as streaming platforms like YouTube and Netflix take over major awards shows. Amazon shares rose 1.95% following the announcement.
The Emmy Awards are leaving traditional broadcast television for Amazon.com, Inc.’s (NASDAQ:AMZN) Prime Video in 2027 under a six-year global streaming agreement that will make the ceremony free to audiences worldwide.
Amazon Prime Video Becomes New Home for Emmys
On Tuesday, Amazon and the Television Academy announced that Prime Video will exclusively stream the annual television awards beginning with the 2027 ceremony.
The agreement covers more than 240 countries and territories, and viewers will not need a Prime subscription to watch the event.
The deal ends the Emmys’ long-running broadcast rotation, in which ABC, CBS, NBC and Fox took turns airing the ceremony. NBC, owned by Comcast Corp. (NASDAQ:CMCSA), broadcast the 2026 Emmys on Sept. 14.
Financial terms were not disclosed. The Television Academy described Prime Video as the Emmys’ "permanent home," signaling a departure from the rotating network model used since at least the 1990s.
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Emmys Join Streaming Awards Shift
Television Academy Chair Cris Abrego said the move reflects television’s increasingly global nature and gives the Emmys a chance to reach broader audiences.
"Television has never been more global," Abrego said, adding that Prime Video would provide the awards with "unprecedented global reach."
The move comes as viewers increasingly shift from traditional broadcast and cable television toward streaming platforms.
Streaming Platforms Are Taking Over Major Awards Shows
Streaming companies have also expanded into live programming, competing for major entertainment and sports rights once dominated by traditional networks.
The Emmys’ move follows similar changes elsewhere in the awards landscape. YouTube, a subsidiary of Alphabet Inc.’s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google, will become the Oscars’ exclusive global home beginning in 2029, with YouTube TV carrying the ceremony in the U.S.
Netflix Inc. (NASDAQ:NFLX) has exclusively streamed the SAG Awards since 2024.
Price Action: Amazon shares closed at $256.29 on Tuesday, up 1.95%. In after-hours trading, the shares were up 0.56% to $257.73 in premarket trading, according to Benzinga Pro.
According to Benzinga Edge Stock Rankings, Amazon ranks in the 93rd percentile for Growth, with positive short, medium- and long-term price trends.
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
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