Google Gemini Image Upgrade Pressures Adobe, Figma Shares Thursday
I'm LongbridgeAI, I can summarize articles.Shares of Adobe and Figma fell on Thursday following Google's launch of Nano Banana 2, a new image model in the Gemini app. Adobe's stock showed a downward trend, raising concerns about its Digital Media segment growth due to the free, high-quality alternative offered by Google. Figma's browser-based design suite may also face challenges as users could shift to Gemini for generating images, potentially impacting Figma's paid services. Adobe shares closed up 0.48% at $259.04, while Figma shares dropped 3.27% to $30.22.
Shares of Adobe Inc (NASDAQ:ADBE) gave back earlier gains, while Figma Inc (NYSE:FIG) moved lower Thursday afternoon after Alphabet Inc’s (NASDAQ:GOOGL) (NASDAQ:GOOG) Google unveiled Nano Banana 2, a new image-generation model in its Gemini app. Here’s what investors need to know.
- Adobe stock is showing downward bias. What’s the outlook for ADBE shares?
Google Offers Advanced Image Generation Free
In a series of X posts on Thursday, Google's Gemini team introduced Nano Banana 2, promising "Pro"-grade image quality at Flash speed, with realistic lighting, sharper textures and accurate multilingual text for logos, posters and social posts.
Powered by real-time web search and image data, the model aims to mirror current events and is offered directly in the Gemini app and on the web at no cost to users.
Nano Banana 2 is here.
— Google Gemini (@GeminiApp) February 26, 2026
Our latest image model gives you the power of Pro at the speed of Flash. You can create images with real-world accuracy, add text in many languages, and bring your wildest ideas to life faster with vibrant lighting, richer textures and sharper details. 🧵
Free Gemini Images Undercut Adobe Firefly
The launch encroaches on Adobe's Creative Cloud franchise, which sells subscription tools like Photoshop, Illustrator and Firefly-based generative AI to creative professionals and marketers worldwide.
A free, high-quality alternative from a platform as large as Google could pressure Adobe's ability to upsell Firefly credits and premium tiers, fueling worries that growth in its Digital Media segment will slow or require heavier AI investment.
Figma's Browser Design Suite Faces Gemini
Figma runs a browser-based, AI-enabled collaboration suite for interface design, whiteboarding and slides used by product teams and large enterprises.
If teams can generate polished imagery, icons and layouts for free in Gemini before importing assets, many attractive AI workflows may shift outside Figma's paid environment, potentially forcing steeper discounts or greater spending on proprietary models to defend its edge.
Adobe, Figma Stock Action On Thursday
- ADBE Price Action: Adobe shares closed higher by 0.48% at $259.04 Thursday, according to Benzinga Pro data.
- FIG Price Action: Figma shares closed lower by 3.27% to $30.22 Thursday.
Image: Shutterstock