In a report by Willis, a WTW business, it has been revealed that strategic decision-making is becoming more challenging as conditions evolve rapidly. The study, titled "The decision advantage," released on the 20th anniversary of the Willis Research Network (WRN), emphasizes the need to adapt quickly to changing assumptions to maintain a competitive edge. The report highlights that success hinges on early recognition of these shifts to seize opportunities before they diminish in value. Notably, in 2025, the intangible investment sector surpassed a staggering US$10 trillion. Furthermore, if present trends persist, investments in key global economies could reach up to US$100 trillion between 2026 and 2030.