Revenue: As of FY2025, the actual value is USD 116.19 M.

EPS: As of FY2025, the actual value is USD -0.04.

EBIT: As of FY2025, the actual value is USD -2.253 M.

Segment Revenue

• Total Sales: Total sales increased by $33,537 thousand, or 40.6%, from $82,654 thousand in 2024 to $116,191 thousand in 2025 .
• Stran Segment Sales: Stran segment sales rose by $9,413 thousand, or 12.9%, from $72,712 thousand in 2024 to $82,125 thousand in 2025, representing 70.7% of total sales in 2025 compared to 88.0% in 2024 .
• SLS Segment Sales: SLS segment sales grew by $24,124 thousand, or 242.6%, from $9,942 thousand in 2024 to $34,066 thousand in 2025, accounting for 29.3% of total sales in 2025 versus 12.0% in 2024 .

Operational Metrics

• Gross Profit:
  • Total Gross Profit: Total gross profit increased by $8,416 thousand, or 32.6%, from $25,813 thousand in 2024 to $34,229 thousand in 2025 .
  • Stran Segment Gross Profit: Stran segment gross profit increased by $3,295 thousand, or 13.9%, from $23,742 thousand in 2024 to $27,037 thousand in 2025 .
  • SLS Segment Gross Profit: SLS segment gross profit increased by $5,121 thousand, or 247.3%, from $2,071 thousand in 2024 to $7,192 thousand in 2025 .
• Gross Margin:
  • Total Gross Margin: The total gross margin decreased from 31.2% in 2024 to 29.5% in 2025, primarily due to the Gander Group Assets operating at a lower gross margin than the Stran segment .
  • Stran Segment Gross Margin: Stran segment gross margin slightly increased from 32.7% in 2024 to 32.9% in 2025 .
  • SLS Segment Gross Margin: SLS segment gross margin increased from 20.8% in 2024 to 21.1% in 2025 .
• Operating Costs (General and Administrative Expenses):
  • Total Operating Expenses: Total operating expenses increased by $5,479 thousand, or 17.8%, from $30,707 thousand in 2024 to $36,186 thousand in 2025 . As a percentage of sales, total operating expenses decreased from 37.2% in 2024 to 31.1% in 2025 .
  • Stran Segment Operating Expenses: Stran segment operating expenses increased by $717 thousand, or 2.6%, from $27,587 thousand in 2024 to $28,304 thousand in 2025 . As a percentage of sales, Stran segment operating expenses decreased from 37.9% in 2024 to 34.5% in 2025 .
  • SLS Segment Operating Expenses: SLS segment operating expenses increased by $4,762 thousand, or 152.6%, from $3,120 thousand in 2024 to $7,882 thousand in 2025 . As a percentage of sales, SLS segment operating expenses decreased from 31.4% in 2024 to 23.1% in 2025 .
• Loss from Operations: Loss from operations improved from - $4,894 thousand in 2024 to - $1,957 thousand in 2025 .
• Net Loss: Net loss improved from - $4,140 thousand in 2024 to - $747 thousand in 2025 .

Cash Flow

• Net Cash (Used in) Provided by Operating Activities: Net cash used in operating activities was - $4,673 thousand in 2025, a change from $2,760 thousand provided by operating activities in 2024 . This change was primarily due to an increase in inventory, a decrease in accounts payable and accrued expenses, and a decrease in rewards program liability, partially offset by a decrease in accounts receivable .
• Net Cash Provided by (Used in) Investing Activities: Net cash provided by investing activities was $3,235 thousand in 2025, compared to - $533 thousand used in 2024, primarily due to the absence of business acquisition outlays in 2025 .
• Net Cash Used in Financing Activities: Net cash used in financing activities increased from - $928 thousand in 2024 to - $1,167 thousand in 2025, mainly due to a decrease in installment payment liabilities, common stock repurchases, and payment of contingent earn-out liabilities .

Unique Metrics

• Program Clients Revenue Contribution: Program clients contributed 83.0% of total revenue in 2025, a slight decrease from 83.3% in 2024 .
• Rewards Program Liability: Net rewards program liabilities decreased from approximately $6,000 thousand as of December 31, 2024, to approximately $1,500 thousand as of December 31, 2025 .

Outlook / Guidance

STRAN & COMPANY, INC. anticipates its current cash levels will be sufficient to cover operating and cash payment obligations for the 12 months ending December 31, 2026, and beyond . However, additional cash resources may be required for changing business conditions, expansion, or future investments and acquisitions . The company may seek additional equity or debt financing if internal resources are insufficient, which could lead to stockholder dilution or restrictive covenants .