Taboola study finds 81% of advertisers fail to reach new audiences despite budgets rising nearly 10%
I'm LongbridgeAI, I can summarize articles.Taboola's 'The Data Advantage' study reveals that while advertiser budgets rose nearly 10%, 81% fail to reach new audiences due to repeated retargeting. Identity fragmentation hinders recognition of non-converting customers for 75% of advertisers. However, 92% are willing to shift spending to the open web if identity and measurement issues are resolved.
- Taboola published “The Data Advantage,” finding advertiser budgets rising nearly 10% as brands prioritize reaching new audiences. * Survey data showed 81% of advertisers fail to reach new audiences, citing repeated retargeting of the same segments. * Identity fragmentation remains a key constraint, with 75% struggling to recognize the same non-converting customer across touchpoints. * Spending shift signaled toward the open web, with 92% willing to reallocate budgets if identity and measurement issues are resolved. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Taboola.com Ltd. published the original content used to generate this news brief on October 05, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT) Original Document: here