Highlights of a survey done by Bloomberg Intelligence in September on senior AI executives in the US and Europe:

> 92% of respondents expect token budgets to rise over the next 12 months, even as costs already outrun plans for 71% of respondents.

> 84% would optimize or switch models if token prices rose 50%, while 86% would expand usage if prices halved.

> 9% can measure ROI from token spend directly with high confidence; half fall back on operational proxies.

> Over the next 2-3 years, 70% see prices flat or falling, with 35% expecting a decline of 10-50% - room to grow volume as budgets moderate.

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