The new L9 has launched and is now being delivered. Q2 GPM is expected to recover to ~10%.

Li Auto's 'distressed turnaround' still hasn't arrived

R&D spend is expected to stay around RMB 12 bn this year. AI-related investment should still account for about half.

Li Auto has effectively entered a loss-making phase. The company appears to be on a loss trajectory.

AI glasses are regarded as the 'next-generation personal mobile gateway' and are also the most likely mobile terminal to challenge smartphones.

Plan to make Li Auto the best-performing company in the embodied intelligence field within the next 3 to 5 years

The internal and external challenges of the L series are more severe than imagined.

On Friday night, Li Auto released its third pure electric model, the i6, following the Mega and i8. This model is expected to carry the burden of sales volume. Compared to the complete failure of the Mega and the product configuration mistakes of the i8, the i6 has learned significant lessons in terms of product configuration and pricing strategy. 1) Single blockbuster strategy: The i6 does not have Pro or Max versions. Features of the advanced version are offered as optional configurations; for example, four-wheel drive is an optional feature, the color TV is optional, and the refrigerator is optional. However, regarding the battery...

The i8 has been delivered as scheduled, and the i6 will be launched as planned by the end of September.

$Li Auto(LI.US) released its Q2 2024 financial report after the Hong Kong stock market closed and before the U.S. stock market opened on the evening of August 28, Beijing time. Li Auto's Q2 performanc...