BUSY MING

D
Dolphin Research

Mingming Is Busy: From 10k stores to 10k SKUs — opportunity or trap?

In our previous piece 'How was the PDD of snacks forged?', Dolphin Research unpacked the PDD-style dark horse in the snack space — Mingming Henmang. We detailed its biz model and the core engine powering it: a highly digitalized supply chain.

After the buzz, the key question is whether this dark horse still has enough runway for growth. If it goes public soon, can it become a market darling for investors?

Cut to the chase. We dive into Snack Busy’s growth potential and its IPO investment case.

0 0 鸣鸣很忙集团 BUSYMING.GROUP
量贩零食品牌兼并整合关键事件梳理 时间 发起公司 事件 2022年11月 万辰集团 与“好想来”成立合资公司南京万好,合作量贩零食业务 2022年12月 万辰集
量贩零食行业竞争格局变化 鸣鸣很忙 万辰集团 im 1零 零食很忙 上■ 女 好想来■赵一鸣零食 零食优选■爱零食■老婆大人■零食有鸣■其他 m 100% 90
量贩零食开店空间测算 门店密 中性假 乐观假 度(相 设:相 设:相 常住人口 门店密度(家 对湖 对湖南 对湖南 中性假设:远乐观假设:远 区域 省份 门店数+11